Transparency
Brands are open and honest about the way they source, use and name materials and
products.
They are forthcoming about their perspective on ethical and sustainable topics.
Authenticity
Authenticity can be understood and interpreted in various ways.
It is brands expressing themselves genuinely & uniquely, without imitation or conformity.
Innovation
From innovative design, state of the art materials and development techniques, to having a
progressive vision about what the digital era can mean for the jewelry industry.